Pre-Production is when a project gets greenlit. This process is about prepairing for production. Financing will generally be confirmed and many of the key elements like talent, crew, location, schedule and budget are set.
PRODUCTION IS THE PHASE OF VIDEO PRODUCTION WHICH CAPTURES THE VIDEO CONTENT (MOVING IMAGES / VIDEOGRAPHY) AND INVOLVES FILMING THE SUBJECT(S) OF THE VIDEO. USUALLY GUIDED BY A SCRIPT AND STORYBOARDS FROM PRE-PRODUCTION.
Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production)
online advertising uses sophisticated methods to target the most receptive audiences with certain traits, based on the product or person the advertiser is promoting. Targeted advertising is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product's attribute.