Why Your Business Needs To Be Online: Best Practices for Website Creation

Why Your Business Needs To Be Online: Best Practices for Website Creation

If you’re reading this post, it’s probably because you own a business, started one, or are in some way entrepreneurial. Many people in America are working hard to become independently wealthy. To do this, you either need to be in a compensation-earning position, i.e. sales, or you need to build and own your own company.

Do you have your own company? If the answer is yes, then the next question is: are you online? Many businesses are making to move to be online, and have a website presence. However, some businesses are still offline and are being affected by the loss of clientele. As Bill Gates famously put it, ‘If your business is not on the Internet, then your business will be out of business.’

To put your business on the map, you need to start with a website. Depending on how complex you desire and need your website to be, the investment you make will deliver back 100-fold back to you. There are some necessities recommended to follow to ensure your website does the very function it is intended for: be the silent salesman for your company when you’re not present. Your website is a reflection of who you are, who your business is, and the products and services your company offers. Having a professional website builds rapport with clients. Your website showcases you care about our company dealings, including the minute details of your website.

What Are The Best Practices Creating A Website?

There are many aspects to building a website. You need to have the basics to begin building your website. The first step is to connect with a content management system (CMS). This is where your hosting and domain can power your CMS, and where your content and themes will reside. According to websitesetup.org, nearly half of website owners use WordPress to build a website because of the simple user interface and the supportive forums. There are many other CMS systems, like Drupal and Joomla, though WordPress is still highly recommended.

Your next step would be to find a domain name and a hosting service through a provider. A domain name is used in URLs to identify particular Web pages. Hosting provides storage space and access for websites to function. GoDaddy, BlueHost, and Gator Host are a few to name. You will want to base your hosting off of your needs. While searching for what you need, look at pricing, customer service, and terms. GoDaddy has great customer service and is a popular website domain and hosting provider. A word of caution: you will want to have the same service provider for your hosting and domain.

Your next step would be to download plugins for your WordPress site.
If you would like to learn how to set up plugins in WordPress, check out this video.

Once you have your website hosting, domain, and WordPress setup, you will want to add in plugins. Plugins are special software you can download for free, or for a cost. It depends on what version you want. Here are the recommended plugins you should install on your new site:

1. Jetpack (FREE)
2. Akismet (Freemium)
3. Yoast SEO (Freemium)
4. Google XML Sitemaps (FREE)
5. All In One Schema.org Rich Snippets (FREE)
6. W3 Total Cache (Freemium)
7. WP Smush (Freemium)
8. WP-Optimize (FREE)

There are hundreds of plugins that can make your website shine. For more information on the plugins above, visit this site.

The next step is to install a theme. Just like plugins, themes can be free or come with a price. You will want to work with a web designer to help you walk through the process, as each plugin has different attributes. The nice part about adding a theme to your website is you can add your style to your website. The theme showcases your business the best. You can choose colors, fonts, and layouts. Each theme can be tailored to fit your individual business needs.

Building a website can be very difficult on your own, but it doesn’t have to be. It is recommended to work with a web designer and learn how to build your website. If you spread out over time the maintenance of building your website, updating plugins, and adding new pages, it is also recommended to keep a website designer on retainer to help you learn how to add updates that are essential for your website to look its best and perform its best on the web.

Invest in your website today, and impress your clients. With a well-done website, your clients will see that working with you will give them the competitive edge.