Proposal Writing

proposal writing

A great proposal is necessary for two things:

  1. To best inform your client on how you can solve their pain points
  2. To showcase part of who you are, and what your business does. A great proposal is a salesman in the form of literature.

Understanding your client needs are important. To earn business, showing how to integrate your services to your client’s needs will provide the bridge between you and your client. To help your clients understand how you can help them achieve their goals, a formal written proposal is necessary. Having everything down on paper provides a visual aspect to your offerings your clients can read, take a copy, and share with others.

What is a business proposal?

A business proposal is a formal document a business or contractor sends to a current or potential client. Depending on the situation, the proposal may be solicited for a client request, or unsolicited as a method to attain a certain client.

When should you provide a business proposal?

If you meet in person, you need to provide a copy via email, or in hand, depending on the channel that works best for your client. It is recommended to provide a business proposal to your client in the very beginning after learning about your client’s needs. If you primarily operate online, and channel your clients through internet marketing, then you will need to set up an open proposal offering for browsers to view.

How to write a business proposal:
Your business proposal is an extension of who you are and what your business does. To write a great proposal, you will want to show the value in what you can do for your clients. A great proposal communicates your offerings in a clear, concise, and engaging manner that will keep your readers interested in reading your content. Proposal writing is also known as Sale Copy, because it is intended to help you sale your services to readers.

Here is what a well written proposal will include:

  1. An executive summary of what you are proposing to do. Write out clearly a summary of what you are offering to your client.
  2. A timeline. Clients want to know how long it will take a project to complete. To provide great service, understanding how long it will take you to complete a project is essential. Always allow yourself more time, and complete projects early.
  3. Value. Find out your client’s pain points, and provide a solution. Clear, concise writing will communicate effectively what you do, and how you will solve problems.
  4. Your team. If you work with a team, you will want to provide their information: what skills they bring to the table, previous accomplishments, and how they can add value today. If it is just you, communicate effectively your qualifications, and why the client should chose you.
  5. Clear summary. At the end of your proposal, write a clear summary and a call to action. Do the best you can to provide all the information your client.

Who will read your proposal?

If you have correctly marketed your services, many of your readers will be qualified candidates for your offerings. You must define your audience, in terms of who you want to serve. This is known a niching strategy.  The more accurate you are on who you serve, the more you specialized and experienced you will be in a specific field.

Providing a great proposal for your clients, both current and prospective, will set you apart from your competition. With a well written proposal, you can accurately communicate to your audience how to integrate your services to your their needs, and produce results to help your clients achieve their goals. Learn more about proposal writing today, call for a free consultation.