Paid vs. Organic Traffic: Why You Need To Know The Difference

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What is the difference between good and great? It is the little extra effort that makes a difference. Business empires have been built by the strongest and most relentless people you will ever meet. They are simply relentless. If you are looking to join them, then you can apply their constant energy and persistence to your business on the web. How do you do so? You have to build a business whose value proposition is in high demand. How do you tell people about your business? You have to define your audience and build upon what you have through traffic to your social media and website.


Paid Traffic

On the internet, you can be classed as a competitive business mill. With these types of businesses, the money will come fast, as a caveat the money will go just as fast. The kind of traffic that businesses who are mills draw their crowd by paid traffic. Paid traffic is when a company pays for clients to visit their site. Some versions of paid traffic include Social Media Advertisements (SMA) posted on the feeds through Instagram, Facebook, Twitter, LinkedIn, and other social media platforms. Some paid traffic can be through Pay per Click (PPC) ads on search engines like Bing and Google.

Paid traffic will jump your search engine optimization (SEO) when you start to get ad clicks, but it can only be sustained for just so long. Paid traffic advertisements work well with seasonal companies, concerts, and special event promotions. They do prove successful if crafted correctly.

Phtot Via:, paid advertising, coca cola, Vouge, City Corner.


When you are looking for clients through paid advertising, you will attract clients who are looking for fast, quick, and easy solutions to solve their needs. It can be very competitive, and your clients will easily compare you to the next paid advertisement. Some businesses do exceptionally well with paid traffic.

‘A fence that goes up fast, falls down fast’
– Amish saying


Organic Traffic

On the other hand, you can build and attract organic traffic. Quora defines organic traffic as traffic that comes to your website as a result of unpaid search results. Frequently, one of the goals of SEO is to increase organic traffic.

This form of traffic takes longer and generates better returns on investment over the life of your business. Organic traffic is done through building a following on social media where people naturally migrate towards your Facebook page or group, Instagram account, and even your Twitter feed. The more natural your are online, the better.

It takes more effort to build an organic following, but your fan base will eventually become your clients who know, like and trust you because of your online credibility. To build credibility, you will want to post status updates that are true to what you do, what your business does, and include videos to show who you are as a business owner. Your following will be loyal and will trust buying your products.

Organic traffic will rank your search engine optimization (SEO) a lot higher than websites who do not have a stream of organic traffic. The pattern to build organic traffic is simple but does take persistence to make the results show. High effort delivers outstanding results. Build a following on social media with both credible content and valuable content. Provide a link to your website that will allow your followers to visit your site. Your website will have content that your visitors can read; this includes the ‘about you’ section, as well as your company principals and core offerings. What you provide will be what your loyal followers want.



Photo Via, garden, organic sprouts, sunshine, farming, plants growing.

Organic + Paid Traffic

Some companies mix paid and organic traffic to optimize their searchability to drive traffic to their websites. This is recommended for more advanced companies with higher SEO rankings, larger followings, and more products to offer such as services, physical goods, and digital products.


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‘Let’s go from good to great!’

When you are running your company, you want to focus on one thing: building it up, earning more client business, and building your credibility as a great business person. We encourage you to be relentless in the pursuit of your goals and are here to help every step of the way. Go from good to great. At Impression Campaigns, we work with clients to help them build organic traffic. We also offer paid advertising. Each model works well with different types of online business models, and depending on what kind of business model you have, we can consult with you to find the best solution. Call today to see how we can increase your website traffic.

‘It’s your world, make it happen!’




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