Here’s Why You Need SEO
Photo Via: http://ist.mit.edu/news/third-thursdays, computer, do more.
Do you have a really good website and seem to attract little to no traffic? You’re not alone – there are many small businesses that experience the same website struggles. Currently, less than ½ of small businesses are online. Out of the businesses that are online, there is fierce competition. To increase traffic visitors to your website you have to have a strategy. Many businesses are turning to SEO experts to optimize their websites.
“The obstacle is the path.”
– Zen Proverb
If you’re interested in the breakdown of small business statistics, check out these facts:
- Over half (52%) of small businesses do not have a website
- 70% of small business websites have no call to action
- 91% of customers have visited a store because of an online experience
- According to Google’s 2015 data, 50% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 20% make a purchase within a day
- Of the small businesses that have websites, 69% of them are having annual sales of $1,000,000 – $2,490,000
Long-Term Results with SEO
How Does SEO Work?
SEO is the shorthand version for Search Engine Optimization. SEO is the process of using keywords and high ranking searchable phrases in your website content that will rank your website higher in the Google search engines. Each website is ranked by Google based on the rank. The more keywords and phrases you have in your website that is relative to your business value proposition, the higher you rank in a search. Ranking high in a search is important because your website if SEO optimized, will rank higher than your competitors. The more intriguing and credible your content is, the more likely you will have an increase of traffic to your website. The amount of traffic to your website also accounts for your SEO ranking. The Google search algorithms will rank you higher the more traffic you have. When you have visitors who click through a Google search to your website, Google records this as organic traffic – which is good for your website. Basically, SEO increases the viewability on the web, and ultimately can increase your traffic. The higher percentage of traffic you get to your website, the more likely you will have a higher percentage of customer conversions.
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With the growing majority of the consumer market purchasing for goods and services online, your business livelihood depends on being found online in order for customers to find you. If your business is not online, your business will soon be on the decline – based on current market trends.
Once your business is set up online and optimized with SEO, you should track your metrics. To do this, you will need a Google Analytics plugin to track who, what, when, where, and why people visit your website.you should re-optimize your website. If you keep a blog, this will greatly increase your SEO ranking, simply because you are constantly creating new content relative to your industry. Many articles have been produced on the profitable gains from having a website blog.
You may want to check out SEMRush when you are ready to improve your website SEO. I’ve tapped into their analytics, and it has helped my company grow. Knowing your numbers puts the power back into your hands.
If you’re interested In optimizing your website, check out their website here: www.semrush.com for a free 7 day Trial.
If you’re struggling with what to write about, use these awesome keyword search tools.
Keep your business thriving and ahead of the curve. Invest in SEO for your website today, and grow your business online. If you need SEO for your website and are interested in blogging to increase traffic, call us today for a free consultation.