Grant Langston: Celebrating fifteen years of Greatness at eHarmony

The 411: Through their enthusiasm and devotion, and of course 15 years of time and energy, give Langston features played an important character in making eHarmony the web based relationship powerhouse its these days. 

Growing right up in Hartselle, Alabama, Grant Langston never ever imagined he would work at an on-line internet dating business, aside from the largest one out of globally, but often wonder arrives where and when you the very least anticipate it.

That greatness started in the later part of the ’90s whenever Langston made a decision to simply take the possibility on a then-startup named eHarmony, using aim of concentrating on marketing material just for 6 months.

Over a decade later, Langston continues to be at eHarmony and is also equally devoted to improving the company succeed while he ended up being from time one.

The renaissance guy of eHarmony

Although Langston’s existing title is vice-president of Brand Marketing, he is used a wide variety of roles in the organization due to the collective atmosphere.

From writing content material, to running social media marketing, to advertising services, to starting eHarmony’s on the web magazine, to assisting with customer care, getting their all to the job features always are available initially.

“this has been an evolving part, but In my opinion at each and every change, the alterations have made good sense,” the guy mentioned. “Now I believe like i have been involved in each part of the business, and that’s been great for myself.”

Having established in 2000 with a scientific method of coordinating, eHarmony is called the very first sites to change individuals assumptions that online dating sites is actually for hookup one night stands, but Langston is a tad bit more modest about his individual efforts, especially when you are considering his component in humanizing the company.

“We always wish to simply take our very own tasks seriously — what we’re doing for the users — but do not would you like to get ourselves as well honestly,” he stated. “When I got more than innovative brand placement, among the first circumstances i desired to do had been lighten circumstances upwards. The message still is the exact same, because our prices will always be equivalent, but we just like to approach it with a little wink and a grin.”

Their infectious passion for life

Not only is Langston passionate about exactly what he does at eHarmony, but he’s also excited about their pastimes and family life, in addition to delivering a creative nature to every thing he does, whether it’s playing inside the Americana musical organization (his new record comes out March 23!), going to the playground with his girlfriend and young ones or introducing a fresh venture in the office.

“I think getting a singer is actually an essential part of my personal job at eHarmony,” he mentioned. “easily have to compose a tune and I also need certainly to solve a work concern and I suffer from this or that, the innovative force that becomes everything completed is like the same.”

And based on Langston, almost everything does indeed come down to balance.

“I’m conscious an existence definitely too unbalanced in one single area is not going to be a lot fun,” he stated. “i can not put that things on a shelf and still be give. I want my personal kiddies to learn me and not some pale version of me, therefore it is essential for us to hold things in play that i am excited about.”

What the after that fifteen years hold

Being with eHarmony for over a decade, Langston knows what realy works and so what doesn’t, which is why the team will continue carrying out what they do ideal — just much better as every single day, week, month and year goes on!

Because of this year, two big projects are:

Ph.D.s, psychologists or MFTs

But for Langston, it really is more than simply creating the funnest product or going and the latest fad. It is more about the efficacy associated with matching.

“whatever you perform in this business is really important. We are placing individuals with each other … incase you aren’t carrying out that in a way that’s assisting all of them, you’re having a fairly adverse effect,” the guy said. “We think how to generate news together with best way having a better business is to help individuals a lot more, and the most effective way we could enable them to should give them better matches.”

In my opinion Langston would agree with me when I say i can not wait observe just what subsequent fifteen years hold.