Impression Campaigns partners with the first Intergenerational conference in Denver this year. At the 4 Gen Now conference, we had the privilege to videotape the entire show, and to provide the attendees footage from the conference that they can watch over and overs. We are privileged to work with our clients and to record all the special moments between leaders, professionals, and newcomers to each event. No two conferences are alike, and at the 4 Gen Now conference, we had the honor to serve 4 generations.
There are a lot of social media platforms online, and it can get overwhelming. Using a checklist, like the one from Raven Tools already has a checklist set up for you. The good news is that you can download the checklist for use at a later time. Having a checklist ensures you are not missing a step when setting up your social media.
It’s no surprise that email lists are an effective way of marketing to your audience. So what can you do if you are new to email marketing, or want to learn something new to improve upon what you already have? Thanks to the booming business industry on the internet there are many tools, subscription-based or free, that can help you automate, create, and build campaigns that will wow your audience and make them want to do business with you.
The longer you stick with a goal you want to accomplish, the more expertise you build in the respective practice. You may have been to a couple eCommerce and freelance websites where you’ve clicked through a business social media link, and happen to be through all the clicked through all the landing pages before you hover over the ‘Purchase’ button.
Social media is the new form of advertising. Some of the best companies with an online presence have a quality following online. Followers enjoy not just the products and services offered by a company, but also the purpose of why the company exists – moreover, how they brand their content through social media. Normally, bigger companies have grow their online following through manufactured leads, making adjustments as they go, and continually keeping up with trends in the market they exist in. Consistent learning is essential to a company’s success online. Pair the learning curve with effective branding, and you have the recipe for success.
In 2016 alone, big tech company Cisco estimated that roughly 90% of all web traffic was video based. In our current market, where everything is moving online, people prefer to spend 2-3 minutes watching a video over reading something that may take up to 20 minutes to complete. In fact, 55% of marketers who use video in their email campaigns reported increased click through rates (eMarketer). Incorporating video into your business marketing model will draw more eyes on your business, and send traffic to your company website.