Video and Audio Streaming
Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a provider. The verb “to stream” refers to the process of delivering media in this manner; the term refers to the delivery method of the medium, rather than the medium itself, and is an alternative to downloading.
A client media player can begin playing the data (such as a movie) before the entire file has been transmitted. Distinguishing delivery method from the media distributed applies specifically to telecommunications networks, as most of the delivery systems are either inherently streaming (e.g., radio, television) or inherently nonstreaming (e.g., books, video cassettes, audio CDs).
Live streaming, which refers to content delivered live over the Internet, requires a form of source media (e.g. a video camera, an audio interface, screen capture software), an encoder to digitize the content, a media publisher, and a content delivery network to distribute and deliver the content.
Live streaming should be a part of your marketing plan. If your goal is to reach a larger audience, live streaming is a great and inexpensive way to reach more clients, companies, and sales teams. In real time, you can communicate to your audience, and receive instant feedback. Your live event can reach international clients, and attract more people to attend your events again and again.
What is live streaming?
Live streaming is when you transmit and receive live video and audio coverage of an event over the Internet.
Why do you need live streaming?
You may be on the fence about adding live stream to your event, but you may want to take a second look. Live streaming is one of the latest technologies to provide your audience with instant internet access into your live event. The fact that it is live creates an atmosphere that your attendees feel like they are actually their, live, in the audience.
Benefits of Streaming:
According to Forbes.com, YouTube accumulated 8 million views in 12 hours on its E3 stream in 2016.
You can increase attendance to your event. In fact, digitellinc.com reports 30% of people who have attended a live streaming event attend the live event in person the follwoing year.
Live streaming can increase international attendance, saving your attendees thousands of dollars in transportation costs.
Live streaming creates a digital community that creates network opportunities and facilitates long term business relationships.
When you live stream, you receive a copy of the event recorded in real time. You can replay this video over and over again, and will have a copy to save for your records.
With many attendees viewing your event over live stream, you can increase your revenue by advertisement of companies that sponsor your event.
Live streaming is also an inexpensive way to share our valuable information to clients, companies, and sales teams.
Because live streaming is live, you can get instant feedback through social media and engage with your audience in real time.
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