Social Media Marketing

Social Media Marketing

What’s all the buzz about social media? Turns out that the average person has five social media accounts and spends around 1.4 hours browsing in social media, accounting for roughly 30% of their total time on the internet according to telegraph.co.

In fact, CNN reports that younger generations have increased the time they spend on social media, including teens that spend 9+ hours.

Most of the consumer market, growing in population of users each year, is online. Any company not on the internet by 2017 will likely suffer loss of new clientele.

Here are the benefits of having a social media presence:
Increase brand awareness and loyalty:
it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty. A study by The Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands.
Run targeted ads:
You can run ads in real time, and get instant results and feedback about your targeted audience and response rates.
Facebook, Instagram, YouTube, and Twitter have the tools to run your campaign, we set it up and manage the click conversions for you.
Generate converting leads:
In 2015. the Sales Best Practices Study from research institute MHI Global reported that world-class companies rate social media as the most effective way to make new business opportunities.
In the State of Social Selling, 75%of companies that engaged in selling on social media reported an increase in sales in 12 months.
Increase website traffic and search ranking:
Social media is one of the best tools to increase your website traffic. Social media directs people to your website through posting content, interacting with other companies and potential clients, as well as liking trending topics that are relative to your company.
The more you share content, post content, and have your content shared, the higher the ranking will be in Google’s search engine, the result is people discovering your company faster.

Impression Campaigns creates original advertising that facilitates the display of marketing specifically for each individual social network site. Each site has pros and cons in the user interface and how content is displayed. Impression Campaigns aims to match the way content is displayed while presenting your identity and branding in a unique fashion to deliver more prospects to your content. When you give quality content you get quality customers. Enjoy the gift of giving and Impression Campaigns does the rest.