Email Marketing and Copy
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
The majority of all people online have at least one email account. In fact, campaignmonitor.com reports that there are 3x more email accounts than there are Facebook and Twitter accounts combined. With that being said, their statistics make it simple to focus on adding value to your clients through email by sending monthly newsletters, weekly company email updates, reminders about events and live streaming, as well as general happy holiday emails or company news.
What is email marketing?
- Email marketing is when companies send commercial messages to subscribers via email.
- Email content consists of advertisements, requests for business, sales or donation solicitation.
- It helps to build customer loyalty, and keep clients updated on the latest news with your company.
- You can keep connected to your clients and promote your company.
Not convinced email marketing is right for your company? Check out the benefits of tapping into this market:
- With email marketing, you can quickly and easily reach your target market with a simple newsletter.
- With our marketing software, we can help you maintain an email list that based on several factors that break down the data about your subscribers including how often they open emails, how often they purchase your goods and services, and other useful criteria.
- Using email is a very cost effective way to reach a large audience using simple templates to update your clients on product promos, events, and company news.
- Email templates are easy to use and design. Ou company helps create content, manage lists, target your ideal audience who have email.
- Emails drive conversion. Sending a monthly or bi-weekly newsletter showcasing products and services your clients need will provide value. When you include a link in your emails to a landing page, your conversion rate from subscribers to clients will increase.
- Every step along the way, we help you build content that adds value to your clients, as well as builds rapport.